The TTB Way

How we build. How we show up.
How we do things.

This is not for everyone. It is for people who want to work with purpose, take responsibility, and contribute to something that matters.

Chapter I

How we build

1

The why

We are not here just to sell insurance. We protect movement, freedom, passion and the ability for people to live fully. When we remember why we exist, decisions become clear.

Connecting daily work to real human impact
Making decisions based on purpose, not convenience
Challenging tasks that feel disconnected from meaning
2

No boxes

We do not accept limits simply because they exist. There is no box. If something feels constrained, we redesign it.

Questioning "how it's always been done"
Designing new solutions when old ones don't work
Thinking from first principles
3

The long game

We build for endurance. Quick wins are useless if they damage trust or sustainability. Every decision should strengthen the future.

Choosing durable solutions over shortcuts
Investing in systems and people
Thinking beyond the next quarter

Chapter II

How we show up

4

Truth always

Truth is trust. We say the hard thing respectfully and early. Truth prevents small issues from becoming big ones.

Giving direct, constructive feedback
Owning mistakes quickly
Sharing risks before they explode
5

Humans first

We work with people, not transactions. Results matter — but how we achieve them matters more. Trust is a long-term asset.

Treating customers like partners
Respecting teammates under pressure
Making decisions that protect relationships
6

Energy is everything

Energy sets the standard. It spreads. One person's attitude affects the whole room. We choose to bring clarity, momentum, and strength.

Showing up prepared and present
Taking care of your health and focus
Raising the standard when things dip

Chapter III

How we do things

7

Ownership is freedom

Ownership means you don't wait. You step forward. You solve. You decide. Freedom comes from taking responsibility — not asking for permission.

Acting without being chased
Fixing problems you see
Following through without reminders
8

Be curious

Curiosity keeps us sharp. It replaces ego with learning. The moment we assume we know everything, we stop growing.

Asking better questions
Seeking to understand before reacting
Learning outside your role
9

Titles are not for us

Titles create structure, not authority. Contribution creates authority. Status without impact is empty.

Leading through action, not position
Earning respect through competence
Increasing impact before asking for promotion
10

Intention matters

The energy behind action shapes the outcome. Skill without integrity weakens the culture. We build with clean motives.

Acting from contribution, not ego
Preparing properly before committing
Aligning decisions with The TTB Way

We work with purpose, stay curious, take responsibility, treat people well, and build something we're proud of — together.

Twothreebird